Placing your brand in front of your current and potential customers is a smart move for any business; IF you are ready In the world of cannabis, it is especially important to stay in the minds of our community. The competitive nature of the business can prevent many cannabis companies from reaching their full potential. That’s where cannabis marketing comes in. If you have a cannabis dispensary or brand, at some point you will want to implement an advertising strategy. Are you considering starting or expanding your cannabis marketing efforts? If so, consider these three things before beginning: planning, brand development and partnership with the appropriate agency.
Is your cannabis business ready for great growth?
The cannabis industry is constantly growing. The fact that the entire cannabis market works well in the states where it is legalized means that there are many opportunities for brands and shop windows alike. When your company implements a strategic marketing strategy, there is no doubt that your company will grow rapidly. That is why we always suggest having a solid plan to prepare for your growth.
Some of the marketing media that we have found to be very successful in marketing your cannabis business are social networks, radio, email and blogs. When you implement a complete circle strategy for your cannabis brand with a team of experts, your business has the opportunity to double in 6 months! If you own a dispensary or brand, ask yourself: Can your current structure support twice the business you support now? Are your location and your staff large enough for the influx of customers? These are just two things to think about before looking for a successful Cannabis Marketing Agency like CANNABUSINESS GROWER
Is your cannabis brand ready to be consistent?
As the cannabis industry continues to change from a strictly medical approach to one that includes all adults over the age of 21, the requirements for truly effective marketing strategies are constantly changing. Educating medical cannabis patients is very different from creating an attractive advertisement for recreational cannabis users. If your cannabis brand can identify specific consumer segments and adapt its brand and marketing strategies to reflect the priorities and preferences of those groups, it will be in the best position to compete as the market grows and matures.
Once your cannabis brand has established its niche within your market, you can create a brand strategy. Using a cannabis marketing agency like CANNABUSINESS GROWER is a smart idea to keep your brand unique. We know that when you have a brand strategy that consistently forms emotional relationships with customers, that bonus becomes both revenue and long-term value of the company, which will make your marketing dollars go further when you start or expand your advertising campaign.
Analyzing the Right Cannabis Marketing Agency
The emergence of so many cannabis brands and dispensaries has increased the need for effective and compliant marketing strategies. The only way to stand out from the crowd is to incorporate innovative and unique ideas to maintain your relevant brand in your space. Using a cannabis marketing agency with experience and success is key. We would like to share some important qualifications to consider when looking for a marketing agency for your cannabis brand.
Does the agency have a team?
Successful cannabis marketing agencies such as CANNABUSINESS GROWER have marketing experts who possess various skills. Each member of our team is specialized in a specific marketing channel or aspect. We know that there is always an added value when you work with a team instead of a singular person. Did you know that according to the 2017 Creative Industry Report, 68% of internal marketing teams partner with external agencies? The partnership with an agency will allow its employees to maintain their strengths instead of having to learn new techniques that are uncomfortable or that are outside their wheelhouse.
Hiring a team of qualified and experienced marketing specialists is a solid business decision. If you hired a person to handle your marketing, you must pay that person a solid salary to get the quality of work that is expected to recover your investment. A quality marketing agency will have a complete team of specialists for the price you pay each month. Not to mention that these specialists are qualified and already have the experience to guarantee the best results. Agencies such as CANNABUSINESS GROWER have already worked with companies like yours. This means that they will more easily understand their needs and know how to meet them. Its processes are proven and the result is high-quality work.
Good Agencies are Driven by Results.
High-quality cannabis agencies will always share data and analytics gathered throughout your marketing campaigns with you. The data collected will be continuously assessed and monitored to ensure the best results possible, and transparency will be key to your success. These insights help to draw the right conclusions to drive the right outcomes. At CANNABUSINESS GROWER we are proud to produce exceptional results and won’t hesitate to share your results with you on a monthly basis. Here are some of our case studies which show our growth patterns for previous clients.
Does Your Cannabis Agency Do It All?
As the cannabis industry competition continues to grow, utilizing multiple outlets for your advertising is imperative to your success. Find an agency that considers itself “full service”. This indicates that there isn’t anything they can’t do! Cannabis regulations are becoming less strict all of the time, allowing you to reach more people than ever before. An agency that can create a full-circle campaign for your business is the best option out there. You want your message to be consistent and presented to your customers through several different channels, from radio advertisements to social media contests, and the agency you choose to work with should be able to handle it all. Click here to see a list of the services offered at CANNABUSINESS GROWER.
If your cannabis brand or dispensary is ready for some serious growth, it’s time to implement a cannabis marketing strategy that works! The experts here at CANNABUSINESS GROWER are ready to grow with you.