You listen to it all the time: you must be on social media to reach your customers and fans. But the fact is that social networks can be incredibly slow and confusing with the constant changes in the algorithm. At the same time, your cannabis business could be blacklisted, ban advertising or in the shadow of the social media profiles you use the most. So how can your cannabis business thrive on social media if you can’t seem to use it as you need it? This is a frustration we hear from clients across the country. At Cannabusiness Grower, we employ the best strategies for each client, which means we can recommend social media in addition to many other marketing strategies. Of course, the marketing strategies we can use for our clients depend on their budget and what fits their target demo. Each client is unique and different in what he needs and in what he tries to achieve.
No matter how small your reach, it doesn’t matter if you are starting a business or have been in business for years, social networks are essential. The reason for this is because of social proof. Have you ever looked at reviews before buying a product? Have you ever asked your friends what their opinions are before dining in a new restaurant? Have you ever left a positive review for a product that you loved, or perhaps a negative review for an unpleasant experience? The reason why we, as human beings, look at each other before shopping is called Social Proof. Social proof is our nature to do things that our partners also do. Sounds a lot like imitation, but it’s much more. By understanding Social Proof for the first time, Social Media becomes obvious to your cannabis business.
There are rules when it comes to social networks, and we encourage our clients to be as obedient as they can. The fact is that simply being on social media as a cannabis company may be against the “rules”, so every time you publish, it is even more important to make sure that it is of high value and that there is a strategy behind of each publication. What we often see is that cannabis companies will publish, simply to publish. In the social media space today, it makes no sense to simply post to have a presence, especially when your cannabis business can only be seen by a fraction of your followers. Due to several algorithms, it is increasingly important to publish high-value brand content. Actually, it is better to publish once a week with something that is gangbusters, than to publish every day with boring or tired graphics and information.
Human to human interaction
The good thing about implementing social networks along with your other marketing campaigns is that your social networks will help establish it as a legitimate business owned by a real human being. Think of it as that warm and diffuse feeling in which you can reach those customers who are looking for you and let them know more about you. Social networks are your chance to expand what you heard on the radio, or what you looked for in a flyer, or what you heard from a friend. By superimposing your social networks with your other marketing strategies, you have the opportunity to create brand presence and person-to-person interaction that your new and existing customers crave.
Enhanced Customer Service
The other beautiful thing about social networks for your cannabis business is that it is an excellent customer service platform. When you have a team of people who monitor your social media platforms to answer questions, tag fans and thank people for sharing content, it gives you the opportunity to differentiate yourself. Social networks are supposed to be exactly that: social! So, by having a strong presence on social networks and using these platforms to add a level of communication for your customers, social networks make a lot of sense.
Social Media Outsourcing
The other thing we see a lot in the social media space is that the owners will assign social media tasks to their friends or internal management. We understand! Having someone at home to take photos, attend events and publish on the spot is certainly valuable. However, he hired his management to do a job and do it well. So let them be managers for your business. Are your friends very nice and everyone has a great experience? That is exactly what you want. Allowing your staff to do exactly what they were hired for, without adding the additional burden of social media marketing, is smart. The outsourcing of their social networks allows each person on their internal team to focus on their strengths instead of trying to learn something they don’t even love. At Cannabusiness Grower, we are proud to be part of your team. We visit your store regularly, meet your staff and become one of the family. We attend all your events and even help you organize pop-up windows to maintain excellent relationships with your suppliers We are passionate about marketing, and that includes their social networks. We constantly learn new tactics and attend training to make sure we are aware of you. Did you know that the algorithm for Facebook changed recently? Our team took a week-long training on how to use the best social media strategies, and how we implement those strategies so we can get the best results.
In conclusion, when it comes to social networks for cannabis companies, it is essential to have commercial profiles on the main platforms. Investing in your marketing with a team of experts is always the best strategy; Waiting for people to enter through the door is not. We would love to help you grow your business, why not call us for a free consultation today?