Every decision you make regarding your business plays a role in the overall customer experience. The environment plays as important a role as cannabis itself.
Cannabis Industrial Marketplace is your information center for equipment and supplies, helping you learn about the growth and growth of equipment, dispensary supplies, and everything in between. You are equipped with up-to-date news about upcoming elections, tips on marketing, and specific state laws.
As the end of marijuana prohibition spreads across the country and the world, Nevada’s burgeoning cannabis markets prepare for unprecedented growth and interest. From growing operations and laboratory testing facilities to marijuana dispensaries and delivery services, startups and brands seek to reap the benefits of digital marketing.
One of the biggest hurdles facing the burgeoning cannabis industry is, of course, federal marijuana programming. Due to the nature of their product, marijuana companies are under intense scrutiny as to how they are marketed. And while the future of cannabis is still shaping up nationally, smart cannabis companies can immediately employ a variety of cannabis digital marketing strategies to build their brand and reach.
How can digital marketing help my marijuana business?
Digital marketing refers to all electronic or web-based communications from your company or brand to your audience. Some examples of digital marketing include websites, blogging, and search engine optimization for both, in addition to online advertising, email marketing, and social media outreach.
The dynamism of digital marketing makes it ideal for small and large business enterprises in more ways than one. Not only are more people online than ever, but digital marketing enables canna brands to measure the success of their strategies through performance metrics like impressions, clicks, conversion rates, and even brand loyalty.
The ability to actively measure the successes of your marketing plan for medical marijuana and cannabis use by adults enables a company to take advantage of key metrics in a dynamic and responsive marketing strategy.
Key components of a solid digital marketing plan
Content will always be king
While optimized web design is crucial to your online success, high-quality, informative content is one of the most important features of any online promotion strategy. Digital content marketing is an effective tool that cannabis companies can use to build a stronger brand while increasing traffic and engagement.
When it comes to your website, providing relevant content will help your cannabis brand establish the credibility it needs in such a young industry. High-quality content not only has a high return on investment but also builds trust, which is critical to building brand loyalty.
Creating a brand culture founded on credibility and consumer trust is particularly important for marijuana companies seeking to excel both online and offline. To maximize the return on your investment, you may want to invest in marijuana consulting or SEO company that specializes in creating optimized content.
Hire canna branders to help you navigate pay-per-click social media
When it comes to balancing business demands with some of the realities of the cannabis industry, federal marijuana restrictions mean that traditional advertising media is not an option.
Currently, businesses and canna gangs have experienced restrictions imposed by Google and social media platforms like Facebook and Instagram. Many platforms will deny ads containing words like marijuana, cannabis, marijuana, weed, hashish, and ganja, so getting the right keywords for cannabis campaigns can be difficult without professionals.
Leverage social media for organic growth rather than promotions
If you spend time on Twitter, Facebook, Instagram, or even Pinterest, you know there’s no shortage of marijuana-inspired content. From glass art to ‘cannababes’, there is content for every nuance of the evolution of cannabis culture; the key is knowing how to take advantage of your content to extend the organic reach of your brand.
As a company in the cannabis business, the challenge for marijuana companies is not to publish content, but to promote it. As of the summer of 2017, virtually all major social media channels have denied ads related to marijuana. Some will even remove entire pages even if no illegal activity has taken place. Despite the obstacles to navigate these platforms, social media platforms are still a way to reach your audience organically; you just have to stay aware of your content.
Connect with your audience through your inbox
While it may be tempting to ride the wave of social media, email marketing remains one of the strongest marketing solutions for brands looking to connect with their audiences. According to research published by the Direct Marketing Association, the return on investment for email marketing is a whopping 4,300%.
Email marketing is not only less restrictive, but marijuana companies can also use it to deliver value to their audience through their inbox. Whether it’s a product promotion or an industry update, email marketing is a fantastic digital marketing tool that cannabis brands can use without breaking the law.
Start seeing the benefits of digital marketing today
While the end of the marijuana ban will inevitably see a transformation of how canna branders can reach their audiences, when it comes to dispensary marketing or developing a marketing plan for medical marijuana brands, the buoyancy is key to any strategy.
In an industry where today’s best strategy may not be tomorrow’s best strategy, make sure you’re working with a content marketing consultant who can help your marijuana business meet the challenges of tomorrow.