The cannabis industry requires marketing that is simply not the same as in other industries. You may be confused about how to navigate Federal Laws and online policies to make your brand stand out in this growing industry, especially as Facebook and Instagram continue to deny publicity and publish cannabis pages.
At CANNABUSINESS GROWER, we employ effective strategies to configure your marketing for success, whether you specialize in topical, edible, concentrated, CBD products or have a store. Our goal is to help you reach the largest audience using the best techniques. Read on to learn about several ways in which you can begin to effectively reach your ideal target audience in the cannabis industry.
A good website
First of all, you need a good professional website to host all the information and cannabis products your customers are looking for. Take the time to think about the overall vision and mission of your business and let your website tell the story of your brand.
Even creating lists of what is or is not your brand can be useful for your business to stand out. Check this list frequently and include other staff in your marketing campaigns to discuss and support your brand’s mission.
After creating a vision and goal for your company brand, it’s time to create a visually appealing website that responds to mobile devices and works fully. You only have moments to impress online users and your website needs to tell a story quickly and efficiently.
Be sure to stick only on certain fonts and colors so that the mark and the site are consistent. You want your audience to trust you and if your brand is strong, more will stand out in the cannabis industry.
Choosing a domain will make a big difference in your marketing because it’s something you want your audience to remember easily. Your domain usually contains your brand name, because that’s what people will first write to Google when they search for it. You can search the available domains here.
It is also important to think about adding an old door to your website. This is to ensure that children do not browse your website, which is similar to alcohol brands on their sites.
As the cannabis industry grows in popularity, it is imperative to retain the responsibility to promote or promote cannabis. Study your country’s cannabis advertising laws and hire a team of experts when in doubt. This protects you and your customers.
Canna Tip: If you find duplicate company names, try adding the word “dispensary” or “collective” after your brand name. If you still have problems, let our CMI brand experts help you find a memorable and effective name and motto for your cannabis business.
Effective email marketing
After creating an excellent website to host the information and products of your cannabis business, consider e-mail marketing. E-mail marketing may not happen immediately when you think about marketing cannabis, but do not make fun of it, because e-mail remains a competent digital marketing tactic. When a target audience is strategically executed, email marketing can be a very lucrative and effective way to market cannabis products.
Thirdly, only on Facebook and Instagram, the mailbox is one of the most popular places that people visit daily on their phones and computers.
With clickable links and branded graphics, users can easily visit their cannabis website to read about new products, special offers, ads, events and their latest blogs. E-mail marketing is a fantastic way to take consumers directly to your website, then to your products, and finally to sales.
Canna Tip: 94% of people connect online to check their emails and office workers check their emails about 30 times per hour. Did you know that this is the number one activity on the Internet? Use email marketing to stay in touch with your customers and reach your target audience on any device.
Create a blog
The common question is: “Does blogging work?” Creating blogs is an essential part of brand recognition. It allows you to create a leading space in your domain and create consistent and consistent views on your website. Whether you commit to writing a blog a month or request help to publish a blog a week, the trick here is to be selective and consistent with your blog and its topics.
What is a blog? Well, let’s say this: it is a medium that has become an estimated industry of $300 billion, with more than 75% of the top sellers who use blogs as a marketing strategy (according to Social Media Today). Blogs are articles written specifically for your brand and on a keyword-rich topic that helps your clients find it when they search for that topic.
Blogs and content marketing are effective because your target audience is actively seeking information about the health benefits of cannabis and CBD, and where and how to buy your cannabis or CBD product. Well-written and informative blogs allow your brand to provide relevant and useful content to current and potential customers, which helps you to differentiate yourself more from the competition.
As mentioned, cannabis is a growing and competitive sector. While more and more states are legalizing medical and recreational sales, consumers seek reliable information. Blogs can help educate your customers by including topics such as state laws, product information, industry trends and different ways of using cannabis and CBD. Making CBD and cannabis easier for your clients and potential clients to understand will help establish your brand as an expert, which will ultimately help establish social evidence and increase sales and recognition.
Although blog topics can and should vary in topics, they all share some of the same characteristics:
- It is regularly updated with new content, which is in a visible area of your website
- Blogs allow your audience to comment and ask questions while interacting with you and your business.
- They present information informally but attractively.
- Blogs help make boring topics more interesting
- Social media links tend to be integrated into blogs, which allows the public to also find their presence on Facebook,
Instagram, LinkedIn, Pinterest or Twitter.
“Complete Circle Marketing”
The next thing to consider is your “full circle” advertising strategy. Your brand, your slogan and your website should be placed under the eyes and ears of your potential audience, reminding them of your presence again and again. Did you know that radio remains one of the most effective ways to appear in front of your targeted demo?
Only recently have we been able to create and broadcast advertisements on cannabis and CBD on the radio. As the law evolves, the radio will become an even bigger way to market your product to your current and potential customers. Contrary to what you might think, your radio campaign will target your ideal demographic, which varies by station. Each radio commercial gives you the opportunity to advertise promotions, events and announcements of new products. It is also presented to your people in many places: at work, by car or at home. Radio accompanies consumers wherever they go!
Studies indicate that a consumer needs to hear a message seven or more times before becoming a customer. Radio is an effective avenue that provides the frequency you need as well as the reach that you can not see using social media or print. The radio allows you to tailor your message and frequency to consumers to bring them to your store or website. Our customers have always noticed an increase in sales and traffic during the implementation of this strategy.
Grow with us!
We hope this blog (well, it’s a blog!) Inspired you to start marketing your cannabis or CBD product and provided you with some ideas to help you stand out in this highly competitive industry. Here at CMI, we want your cannabis business to grow up to your passion, and if you need help getting started or getting rid of your business, we’re here to help. We invite you to contact us for your free personalized strategy proposal and let us be your cannabis marketing guru. Follow us on Facebook, Instagram and subscribe to our newsletter for tips and information on all things cannabis marketing!