How to bring traffic to the cannabis site?
The curiosity for the unknown needs to be exploited in the cannabis business. As we said before, the community of defenders is growing and you should take advantage of that.
When cannabis marketing is practised, it is essential that content in attractive formats be offered. Very long texts are hardly read, endless and excessively serious videos get tired and very complex data bore those who still do not know basic information on the subject.
Presenting information in a brief, practical and dynamic way conquers the audience. As a result, it improves the likelihood of increasing traffic on your website. Now we will present four content formats that optimize your online strategy:
1. Infographic: Using visual elements is a fantastic option when you try to get attention and keep the audience attentive. Through its use, it is possible to display a large amount of data in a more attractive way.
This is a good solution to talk about your business on the web. You can create a complete infographic informing about the benefits and myths of cannabis, for example.
2. Guest Posting: Posting good content on outside sites can be an efficient solution. It is an Inbound Marketing tool that helps disseminate information for both established and potential subscribers.
Also called Guest Blogging, this practice allows you to obtain high-quality links to your cannabis site or blog, gain more authority in the segment, network and create a productive link with the blogger’s brand.
3. Videos: These tend to have excellent acceptance when dealing with the subject with an informative approach. Creating audiovisual content improves communication. Ideally, the video contains information on the medicinal and/or recreational use of cannabis.
Well-structured and information-rich videos not only transform into viral content but also achieve excellent ranking on Google.
4. Google Authorship: The famous search engine created this resource with the aim of offering rich web content and reducing the circulation of spam among users.
This tool allows you to join an article signed by you to your Google profile. In this way, if a person reads your cannabis text and understands that it has quality, they can access your other publications.
By using Authorship you are showing that the content you create is from a person and not from a robot. This generates greater credibility, trust, relevance and authority.
In short, using Google Authorship helps increase traffic on your site and helps you better position your page in Google results.