Medicinal and recreational cannabis expands across the country, so does the level of competition in the market. From counties to cities to neighborhoods, the number of similar competitors in any area is growing rapidly, posing a problem for both marijuana shop and web-based marijuana companies. So they need Cannabis SEO for their business.
Given that an estimated 80% of consumers research the Internet before buying from a company, one of the biggest concerns for cannabis companies should be online visibility. If you’re not ready to work with an experienced SEO professional yet, the following steps will improve your Google ranking and increase your chances of being found on the web:
1. CREATE A GOOGLE BUSINESS PROFILE
This process will automatically index your info, such as name, address, and phone number with Google. Most importantly, it is the only way your cannabis business can appear in Google map results when people in your area search for similar services. You can sign up for a profile on Google My Business.
2. USE SOCIAL MEDIA
Being active on social media not only improves your relationship with potential customers but also helps boost your SEO if it’s done the right way. The best social media platforms for your business will vary based on your particular strategy, but each company must have at least one Facebook and Google+ page.
Facebook: Facebook, one of the most widely used social networking sites, is a great way to reach new audiences and drive traffic to your website. Not to mention that it’s a particular and customizable ad platform that will do wonders for your SEO and marijuana sales once used correctly!
Google+: Although Google+ is not such a popular option among the public, it offers a benefit that most of the others do not: Google indexing. Every post published on Google+ is indexed for search rankings, so by optimizing your social posts for specific keywords, you increase your chances of being found online!
3. LIST YOUR ADDRESS AND TELEPHONE NUMBER ON YOUR WEBSITE
Yes, you need a website. And if you want to be competitive, it must have excellent design and quality content. But at the most basic level, you must include your address, city, state, and phone number in the text so that Google can suggest your marijuana business to searches that come from your area.
4. ADD YOUR BUSINESS TO POPULAR DIRECTORY LISTS
Sites like Yelp, YellowPages, and Local not only increase the chances of someone finding your business, but they also provide high-quality links to your website. There are several cannabis-related directories like Leafly, Weedmaps, and THCBiz for the same reason, but whatever you do make sure you only use reputable directories and start with a few, or risk damaging your SEO instead of helping it.
5. REVIEWS OF MEETINGS
Once you have listings in Google and some directories, ask your customers to leave comments on them. Of course, it’s great for business when potential customers see good reviews, but it’s also a strong signal to Google that it’s worth suggesting your cannabis business to others.
6. HAVE A BLOG
The key to good SEO is traffic, and blogging is one of the best ways to continue to attract visitors to your website. Use it to discuss promotions, events, new products, or industry news, but always try to post regularly!
7. APPLY AN SEO STRATEGY ON THE SITE
Unless you’re a technical person, you will get to get facilitate by a marijuana SEO skilled and net developer for this. But as one of the essential parts of SEO building, it definitely shouldn’t be overlooked!
IT WILL COMBINE A GOOD SEO STRATEGY:
Keyword Strategy: Choose the best and most competitive keywords for your business goals.
Title tags: Name each page of content appropriately.
Header tags: creating an organizational structure for content.
Image alt/title tags: Provides contextual information about an image, since Google cannot index images by themselves.
Content structure: Organize content pages so that visitors can easily find what they are looking for and create internal links that help Google understand how the pages relate to each other.
URL: Naming links appropriately so Google can easily decrypt them.
301 Redirects – Forwarding URLs that are no longer used, so visitors never reach a dead end on your website.
Quality web development: website coding must pass a series of criteria for Google to rank well.
8. USE GOOGLE ANALYTICS
It will be difficult, if not impossible, to know if these strategies work if you don’t have a way to track them! Google Analytics is a fast way to check the traffic, conversions rate, behavior, and more of your cannabis website as visitors visit your site. Many other analytical crawlers exist, and most can be installed on your site in minutes.
In general, optimizing your website for better search results is the best way to increase inbound sales and online visibility. When someone searches for your product or service, quality SEO is the only way to ensure that it is presented, and if you want to do it!
Building your website to the point that it has a lot of traffic and high Google rankings is possible without a strategist, but it generally takes longer to do. Following these steps can place you on the proper track; however, the key to sensible SEO is information, attention to detail, and most significantly, persistence!
NEED TO FACILITATE TO BOOST THE SEO OF YOUR CANNABIS WEBSITE?
We are a team of highly skilled developers and SEO professionals who have mastered the technique of increasing website traffic, and we would love to do the same for you! Contact us anytime for SEO analysis and free consultation, and give your cannabis business the boost it needs to perform online indeed.