Without a Solid Cannabis SEO Strategy, the Basis of Your Cannabusiness Will Wilt.
We apply all our strategies to establish the authority of your brand in the cannabis market. Cannabusiness Grower acquires industry leaders through the implementation of specific cannabis SEO strategies. We help convert them with a set of analytical and measurement tools.
Suppose a company within the cannabis sector cannot advertise on Google as it does today. The best thing will be that it appears among the SERPs’ best natural results for the keywords you want to rank and thus attract the maximum traffic volume to the corresponding web or landing page.
The results are not immediate, but there is a whole process to follow until the fruits begin to be reaped. Usually, we are talking about the timing of between 6 and 12 months to settle and create an excellent online reputation that translates into positive results.
The good and, in turn, the bad thing about SEO is that it is not an exact science. There is no protocol or guidelines that ensure that you will be in the SERPs’ first position by performing a series of actions. There are a whole series of known elements thanks to small clues from Google and the experience of SEO professionals who have been in the sector for years that contribute to achieving it.
We talk about intrinsic aspects of the web itself, which is what we know as SEO On-Page, and factors outside the site in question known as SEO Off-Page to come represented by creating links ( link building ).
Cannabis SEO (On-Page)
Now, we will review some of the main elements of SEO On Page that we recommend that you consider, as they can help you improve your indexing, accessibility, content and improve your website’s position in search engines.
We will not review all the factors that must be considered since nobody knows exactly what needs to be done to improve its SEO. There is no list of requirements to follow prepared by Google, Bing, Yahoo, or another search engine. In addition to that, all these factors change as search engines evolve. That’s why continuous SEO optimization is so necessary. If you are looking for a cannabis digital agency to help you with this, you can find our plans here.
Despite that, we know many of the elements that work and give positive results on websites, blogs, and e-commerce in the cannabis sector. And then we are going to share the main ones with you.
Some of them have a more significant influence on positioning than others, and some are correlated with each other; But, the set of them is what will take your website or online store to the best positions in the Google SERPs. Go for it!
Website Domain for Cannabusiness
Name: Choosing the domain is one of the first steps in any online project. As simple as it may seem, it is worth spending enough time, as it can help your project to rank better.
We recommend that you take into account three factors:
- Naming: it is not always possible, but whenever it is, it is vital to choose a domain whose name is entirely related to the cannabis sector.
- Keywords: if, in addition to being related to our sector, you manage to include one or more of the main keywords of your project, you will only add “mini points” that will help you to position yourself better.
- TLD type: avoid at all costs using domains that reveal your location (.cat, .br, etc.). Your project has to cross borders and reach the maximum audience possible. That is why we warmly recommend you always bet on .com.
If your website is recently created, you will not be able to benefit from this factor. But, it is proven that Google values more positively those domains that have a particular time.
It is a common technique to launch new projects online by buying existing attractive domains for the reasons we mentioned in point 1. Include one or several important keywords for your business. The name works perfectly with your company, etc.
If you are going to do so, make sure that the domain in question has not suffered any Google penalty. You will be able to position your company within the cannabis industry without any complications other than developing the correct SEO strategy executing their timing actions.
Moz is one of the many tools that exist to help us, SEO professionals. Its popularity comes from a numerical data that it grants to the webs based on different SEO aspects that receive the name of Domain Authority ( DA – Domain Authority, in English).
The domain authority helps us know the importance of a said page regarding natural positioning and a site’s potential.
The higher the figure, the better the domain authority, and therefore we will be facing a better website in the eyes of Google, which will mean a better positioning.
Gaining Domain Authority is not one thing that happens from one day to the next, but you will only achieve it through perseverance, perseverance, and good SEO On Page and Off Page with your online store, blog, or cannabis website.
Carrying out a keyword study is one of the initial steps in any positioning project. Through keyword research, we will establish one of the pillars from which many of the actions that we will carry out both at the SEO level and in the rest of the digital marketing strategies that we carry out will be nourished.
However, in the field of cannabis, we do not have it so easy, and we find it quite challenging to carry out a complete keyword study as we would like.
These are the elements that we have to counteract for being such a young sector and so mistreated in the past due to its bad image in society. But, we ensure you that little by little, this will change. It is already doing it.
Still, no matter how many SEO tools we use, SEM Rush, Ahrefs, etc. The problems to complete a good study of Keywords is still the order of the day in different areas of the cannabis industry.
That is a problem? Quite the opposite!
We must turn it into something positive to get the most out of it and grow the sector’s positioning on the Internet.
Okay, so then you ask yourself: can I do a cannabis keyword study? Of course! Our advice is that you base yourself on:
Indeed, the keyword databases of the cannabis world managed by the leading SEO tools on the market are not at the level of other industries. However, in parallel with our exciting world’s growth, these tools expand the number of specialized keywords. So every time it is (mo) as to be able to extract more valuable information about keywords from the cannabis world.
If you can’t extract enough keywords through the leading SEO tools for your project, focus on studying the competition that ranks in the best results. You will be able to extract data about the keywords they are using and how they are positioning for each of them, among other valuable lessons.
4. Your brand or company:
The good thing about being a market in full expansion is that everything has to be done. Suppose there are specific keywords for which you want to get to position your business within the cannabis industry online that do not yet exist. In that case, you only have to rely on:
- The study of data.
- The analysis of the competition.
- A pinch of intuition and your SEO expertise to do it.
Get into the market and create your path.
To position any content for a specific keyword, you must repeat it several times, but always with some measure.
You should not over-optimize your website’s pages since that will work against you, and Google will penalize you.
The ideal is to combine the word’s repetition throughout the text using slight variations or synonyms to give the content the naturalness that search engines value so much.
The more semantic richness around your keyword you use, the more Google will like your content.
Do not forget to highlight the keywords of your content in an attractive way using bold or italics.
It will be beneficial for users who read your texts, and it will also be something that Google will value positively when it analyzes your page.
The presence and distribution of the keywords must be fair and proportional to the length of the content. But, individual blocks make up a page in which you should try to enter whenever you can. Trust us. It will benefit your organic positioning.
We are talking about:
- The alt attribute of images.
- H1 and H2 subtitles.
Analytics & Monthly Report