We listen to it all the time: I don’t have a budget to do what I have to do for marketing. Or: How can I guarantee that marketing works for me? O: My friends take care of my marketing. At CANNABUSINESS GROWER, we get it! As business owners, every dollar you put into the business must be taken into account. This can mean cutting corners when it comes to marketing or instructing employees who take care of your marketing to save money. In this blog, we will discuss frankly why hiring a team of cannabis marketing experts makes sense about the fragmentation of your marketing strategy between separate people or multiple agencies.
When he started his business, like most entrepreneurs, he probably didn’t have much capital for marketing. Then, maybe you assigned email campaigns to a person on your team, and then assigned social networks to a smart family member, and then assigned graphic design and printing to someone on your management team. Then, as he began to gain strength and his business began to grow, he was probably bombarded by outside vendors trying to sell him print ads, coupon book sections or digital service packages. Without having the connections or marketing experience (because after all, you own a business, not a seller), maybe you chose some additional marketing campaigns that didn’t work. Maybe you spent money on a new concept that promised return and you discovered that nothing happened. Maybe the marketing company was not transparent about what your campaign did, so you really have no idea where your dollars were applied or what those dollars got.
WE UNDERSTAND! When you start a business, it can be incredibly difficult to understand what makes the most sense when it comes to spending money on marketing. This is where CANNABUSINESS GROWER can help.
CANNABUSINESS GROWER is not like other cannabis marketing agencies you have found. We pride ourselves on being part of your team, not just a salesperson or a yes-man. Our team is carefully compiled from experts at every stage of your marketing campaign. This means that our social media team lives and breathes social networks every day; attend seminars, webinars and intake articles so that our knowledge is in trend and we can change your strategy as quickly as the social media landscape changes. Our SEO team has decades of experience, and we make sure to use only the best-proven strategies for search engine optimization so that your website goes further. Our compliance team constantly researches and learns about the most recent changes in cannabis legislation and compliance so that our clients are the first to know when the changes could affect their marketing strategy.
CANNABUSINESS GROWER also has strong connections throughout the country for all types of marketing channels. This means that we know the companies that communicate with you. We know what to ask for and how to investigate new strategies to ensure that everything on your desk is examined before implementation. Our team works closely to ensure that we are doing the best for you and your cannabis business, every day.
The other thing that differentiates CANNABUSINESS GROWER from other agencies is that we eliminate fragmented marketing. Fragmented marketing is when you have a person in charge of one thing, a department in charge of something else, and most of the time, those people do not communicate effectively. This means that, instead of having your social networks, email, radio, SEO, website design and print advertising work together to promote your message, your brand and your special offers; Each advertising piece is working alone. We all know that numbers have strength, and Full-Circle Marketing works when all your team and strategy are on the same page. The CANNABUSINESS GROWER team helps ensure that all of your marketing pieces are branded, beautiful and consistent. We analyze and plan each part of your chosen marketing strategy so that the radio is compatible with social networks, social networks are compatible with email, email is compatible with special offers and your print ads generate traffic to your website. Each piece of your strategy works together to promote your brand or storefront, resulting in increased sales over time. Eliminating fragmented marketing is the number one way to ensure that your marketing dollars are used as effectively as possible. After all, you are running a business to earn money!
If you can appreciate a direct marketing approach, let’s see if it suits us! By using Full-Circle Marketing with CANNABUSINESS GROWER, you’ll get the results you’re looking for. Our experience in the cannabis industry is second to none and our team is passionate about the cannabis industry. View our case studies on our website homepage and call us to find out how we can help you grow!